India's fastest growing agritech startup | agrimarketplace

As of 2021-22, the agricultural sector employs 152 Million Indians with a 4.1 % YoY growth, one of India’s largest sources of livelihood. As per the Ministry of Commerce and Industry, agri-food exports from India make up approximately 10% of total exports, with an increase of 28% in FY21 to around $30 Billion.
Globally, India ranks second in agricultural production at $367 Billion, yet India’s share in global agri-produce exports is almost insignificant. Therefore, India has an excellent opportunity to scale agri exports as global value chain diversification becomes a priority.
Constructive planning & action, from farm inputs, quality assurance, and certification to building relationships with global value chains in the next few years, will help India reach the $100 billion milestone in agri-food exports.

Where is India lacking & what could be done?

• Very few Indian farmers have the scale and financial capacity to fulfil export compliances and involve themselves with the value chains outside India. Moreover, since over 95% of India’s farm produce is consumed domestically, exports haven’t been a domain explored by many farmers yet.
• Due to the lack of good farm inputs and equipment, quantity and quality of yield are still hindered.
• Many farmers also need help with access to cold chains and other logistical amenities and cannot match up to the export norms & compliance metrics.
• Lack of organised marketing and branding support for farmer products makes it difficult to showcase their produce. 

To solve the resource issue, bringing farmers together and helping them associate with the right service provider is essential.

• FPOs and FPCs in India have made unmatched progress in helping farmers scale up their farm productivity.
• Govt and non-govt agencies could empower the FPOs with the right agritech that expands their access to developed markets.
• Online organisations such as APEDA already contain detailed information about export standards and compliance for farmers’ knowledge.
• Pairing with digital platforms that check and measure quality while ensuring traceability and certification of the produce will make our farm yield export-ready.
• The government of India has established export clusters for specific crops. The right kind of marketing & branding of farmers’ produce can greatly benefit farmer-producers to get fair compensation.

The most crucial breach that needs to be bridged immediately is introducing FPOs to global value chains and importers from other markets. Government organisations such as APEDA have helped bridge this gap to a large extent. Still, agritech platforms are also encouraging in preparing the FPOs and FPCs for the market.

Conclusion 

Agritech players like agribazaar have been solidifying the Indian agri value chain with advanced technology in the pre- & post-harvest markets. Doubling the farmers’ income and helping them improve their yield and livelihood has been the mission & vision.
Services like traceable trading, transparent pricing, accuracy in market insights, and marketing support provided by agritech platforms will soon boost India’s food exports to a new milestone. In short, India undoubtedly has an enormous potential to feed the world and become one of the top food exporters by 2030. Being conscious citizens, we shouldn’t let this golden chance go to waste by acting now and turning our vast possibilities into reality!