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Are you also becoming more and more conscious about the origins and quality of your food?
To tell you the truth, the demand for food traceability and transparency has never been higher.

The global food traceability market size reached US$ 20.0 Billion in 2023 and is expected to double by 2032. Yes! That’s how big it is.

Just to give you a little context, food traceability & transparency refers to the ability to track the movement of food products and their ingredients through all stages of production, processing, and distribution by utilizing technologies such as barcodes, QR codes, and blockchain. Also, consumers can get comprehensive information about the production methods, environmental impact, and nutritional content of food products. 

But why is it even important to keep track of the food we consume?

Food traceability and transparency are not merely buzzwords but essential pillars of a modern and responsible food system. 

1. Efficient Recall Management: Food traceability identifies affected products during recalls, reducing consumer risks and preserving brand reputation. Contaminated batches are usually removed quickly from shelves to ensure health safety & brand reputation.
2. Enhanced Quality Control: Traceability systems monitor every step of the food supply chain, ensuring products meet quality standards by detecting inconsistencies and deviations.
3. Production Optimization: Food production processes are optimized, minimizing resource wastage and enhancing efficiency by providing insights into supply chain operations.
4. Food Safety Assurance: Food traceability provides a transparent view of each product’s journey, ensuring quick resolution of safety concerns to deliver fresh and safe products to consumers.
5. Regulatory Compliance: It simplifies regulatory compliance by providing required documentation and records, helping companies adhere to standards and bolster consumer trust.

“Embracing traceability and transparency is not just a trend.
It’s a fundamental shift towards a safer, more ethical, and more resilient food future.”

agribazaar offers traceability & transparency in the agri supply chain. Through its digital marketplace, agribazaar connects farmers directly with buyers, facilitating transparent transactions and providing consumers with detailed information about the origin and quality of the crops being traded. By prioritizing traceability and transparency, agribazaar not only ensures the safety and quality of the supplied stock but also promotes fairness and accountability throughout the agri-supply chain. As consumers continue to demand greater visibility into the origins of their food, brands must ensure the quality of the food they are supplying.