India's fastest growing agritech startup | agrimarketplace

Agri trading, a sector historically rooted in physical mandis and face-to-face negotiations, is transforming profoundly. The era of long queues, intermediaries, and uncertain price discovery is rapidly giving way to a digital, mobile-first future. Farmers across India are embracing smartphones not just for communication but as powerful tools to access real-time market prices, trade their produce, and streamline their entire agri-business operations — all with just a few swipes.

This shift is not just about convenience; it’s about empowerment. For decades, farmers have been at the mercy of traditional market structures, often dealing with limited information and restricted access to buyers. Now, online agri trading platforms are levelling the playing field, enabling farmers to bypass middlemen and directly connect with a nationwide network of buyers. The result? Better price realisation, faster & secured payments, and increased transparency.

According to a report, the Indian agriculture market, including agri trading, is estimated at USD 372.94 billion in 2024 and is projected to reach USD 473.72 billion by 2029, with a CAGR of 4.90%. In the last five years, trade in the digital wholesale market run by the agriculture ministry has increased by 124% in the last fiscal year, from Rs 34,940 crore in 2019-20. The platform reported sales of Rs 78,424 crore in FY24.

The growth of rural internet penetration and affordable smartphones has played a pivotal role in this revolution. India, with over 900 million internet users surpassing in 2025 — many of them in rural areas — is fertile ground for agri-tech innovation. The mobile-first model fits seamlessly into the everyday life of a modern Indian farmer, offering solutions that are accessible, user-friendly, and designed for low-bandwidth environments.

What’s also driving this change is integrating complementary services into these mobile platforms. Digital agriculture tools in India now include everything from crop auction online features, warehousing support, weather forecasts, harvesting techniques, and even instant financing. These tools are not only boosting efficiency but also turning smartphones into digital command centres for agriculture commodity trading.

The e-Mandi model is gaining traction, bringing transparency and competitive bidding to Indian agriculture. These platforms function as a new-age farm produce marketplace where farmers can trade confidently and smartly. The concept of a digital mandi in India is no longer futuristic — it’s fast becoming the standard.

The COVID-19 pandemic further accelerated digital adoption, as lockdowns disrupted traditional supply chains and made physical markets less accessible. In response, both farmers and buyers turned to digital platforms for continuity, and what began as a necessity has now turned into a long-term behavioural shift. The increasing digital literacy among farmers is fueling this trend, with mobile apps becoming a trusted channel for trade and information.

agribazaar, India’s leading online agri trading platform, is making this digital revolution a part of every Indian farmer’s life. agribazaar has pioneered the “Swipe to Sell” experience, offering farmers a seamless, transparent, and efficient way to sell their produce directly from their smartphones. With a few taps, farmers can list their crops, receive competitive bids from buyers across the country, and finalise secured transactions via AgriPay with complete visibility on pricing.

But agribazaar goes far beyond just trading. The platform offers a holistic suite of services, including pre-harvest solutions, agri-financing assistance, quality testing, digital mandi India services, crop advisory, and post-harvest support. With a strong focus on empowering farmers and optimising supply chains, agribazaar is not digitizing agriculture—it’s redefining it.
As agriculture continues to evolve, agritech platforms like agribazaar are proving that the future of Indian agriculture lies in a farmer’s hands. The “Swipe to Sell” revolution is here — and it’s growing stronger with every harvest.